The Spiro Circle

James Spiro
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Join me as I discuss issues relating to Israel, tech, media, and news. Sometimes with a guest, sometimes solo. www.thespirocircle.com

  1. 4d ago

    Israel’s politicians are coming for the podcasts - #0098, Guy Katsovich

    Guy Katsovich and I sat across from each other in our shared studio a few weeks ago, discussing what happens when podcasting moves from the media ecosystem into the campaign trail. Let’s set the scene: We are both former journalists, now running separate podcast operations (one in English, one in Hebrew), and talking about what happens when an interview format becomes part of an election strategy. Katsovich is the co-founder and partner at Fusion VC, a pre-seed platform and a longtime Israeli podcaster, and expects that trend to accelerate as election day approaches. “If you look at the trend, I would assume... they’ll be interviewed by more and more podcasters... the closer we get to election day,” Katsovich told me. The 2024 U.S. election showed just how powerful podcasts could become as a political campaign tool, with candidates increasingly opting for long-form conversations that offered more time and unfiltered depth - something traditional television can rarely provide. Israel’s next election, scheduled for October 27, is already generating a growing political podcast ecosystem, from dedicated election shows to established interview programs. Prime Minister Netanyahu’s campaign has leaned into a circuit of small, friendly podcast studios in recent weeks, trading hard questions for a more intimate, folksy format that lets a candidate control the narrative in ways a more adversarial Channel 12 or Channel 13 panel never would. Katsovich sees the same pattern and traces it to an obvious source: “Everybody now follows Trump’s steps and tries to interview [on] as many podcasts as they can.” His show, The Guy Katsovich Podcast, now reaches, he told me, “more than 200,000 people... every month,” almost entirely inside Israel. He’s hosted Yair Golan, Gadi Eisenkot, Bezalel Smotrich, Simcha Rothman, and with an election bearing down, he expects the guest list to grow: “I might do a roadshow for all the politicians that wanna come on the podcast.” Israel appears to be the latest country that is redistributing its political access during election cycles. Katsovich’s read is that as October nears, “those podcasts will carry more and more weight in how people make their decisions,” because a long-form sit-down is “a real opportunity to really meet and see a politician for one hour” in a way a ninety-second clip cannot replicate. But the format only works if it stays open. “All the politicians that came to my podcast didn’t ask for preparation, and there were no preconditions,” he told me, before admitting some guests want questions in advance, or want to see the cuts before publication. “This is like... kills the whole point of a podcast,” he said - and I agreed. “If you wanna really do an open conversation, this is not the format” for anyone trying to manage their message. Startup Nation’s election role But access is only half of the equation. What politicians choose to talk about matters too. When I pushed him on whether topics like tech and AI sovereignty will actually move votes — a theme this campaign has already flirted with, and one I have discussed on another podcast with ILTV — he identified a key thesis for election messaging. “If in America you vote for economy, in Israel you vote for security, and that’s it.” [Watch me on ILTV: Maayan Hoffman and I explore whether Startup Nation should weigh in on Israel's first election since October 7] Whereas the American mantra once promised that “it’s the economy, stupid”, Israel sees things a little differently. As Israelis go to the ballot box for the first national election since October 7, high-tech, cyber, and defense are all what he called “intercollided” into a single binary: are you the guy who keeps the country safe, or not? That’s the paradox sitting underneath this whole moment. Hebrew podcasting is gaining exactly the kind of reach and intimacy that could reshape how Israelis size up a candidate — and it’s happening at the same time as candidates are working out how to use that reach without actually being tested by it. [Watch a preview: Israel’s podcast boom could change the next election] The Spiro Circle is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

  2. Aug 25

    Can 'cleaner' data centers win over America’s NIMBYs? - #0097, Emmanuel Levy

    America’s fight over data centers is becoming a mainstream political staple. Seven in ten Americans say they don’t want a data center near their home, and more people now believe these facilities harm their community than help it, according to recent polling cited by industry trackers. Opposition has more than doubled across 49 states over the past year, and in the first quarter of 2026 alone, an estimated $130 billion in data center projects were blocked or delayed by local resistance. It’s not even a culture war. The backlash against them cuts across party lines: Republicans tend to object on tax incentives and grid strain, whereas Democrats oppose on environmental and resource use. The reasons may differ, but their mutual opposition is a rare instance of bipartisan alignment in American politics. Into this landscape steps Phinergy. It’s an Israeli cleantech company whose aluminum-air backup generators have become an alternative to diesel in the AI infrastructure race, seeing early support from players in an impressive Google- and Microsoft-led innovation consortium. I spoke to its CEO Emmanuel Levy, who laid out a thesis that the “NIMBY” reflex against data centers collapses once three specific, solvable grievances are addressed. “People are caring about [them] and are afraid... whether it is pollution, whether it is noise, or it is water consumption,” Levy told me. “If you’re able to explain why a new data center can come without this price on the shared resources, you’re able to bring the debate back to where it should be.” It’s a clean, testable claim. In Colorado Springs earlier this year, a proposed data center drew objections almost identical to the ones Levy’s technology is designed to neutralize: noise and air pollution from backup diesel generators, and water consumption. The developer countered with a water-efficient, closed-loop cooling design and pledged 60 to 100 permanent jobs. But it didn’t defuse the fight. Longtime residents cited broken promises tied to a chip plant and a cryptocurrency mine previously sited on the same land, and the developer told local reporters he had never encountered this level of public opposition, despite having built a similar facility elsewhere without incident. The complaints were the same three Levy names, yet the outcome was not. Why do they need to be in our neighborhoods, anyway? Those opposed to data centers don’t want them “in their backyard” - but that’s precisely where they need to be. Whereas training AI models can in fact be anywhere, the inference stage of AI - that’s getting the answers back to the customer who inputs prompts - needs strong latency to ensure smooth communication. And those are fast becoming critical infrastructure, which means backup generators need to be precisely alongside those initial centers. “More and more services are AI-based; they need their AI to be as close as possible to the market,” Levy explained. “So that’s the reason why inference in this case is localized next to communities.” Think of it like being closer to your internet router at home: a reasonable comparison, until you realize that McKinsey forecast confirmed that by 2030 there will be an additional 140 gigawatts of power consumption by data centers. It means that the equivalent of 140 nuclear power plants will need to be set up in four years in order to manage the computing power. “You understand why there is a bottleneck,” he added. Another question arises: whose job is it to close this trust deficit? Levy describes a cooperative, three-layer division of labor: new technology needs to be “socialized” to the market, regulators need to update rules that still legally define backup power as diesel-only, and developers need to carry the message to communities and win consent. Phinergy was selected from a field of more than 70 proposals by the Net Zero Innovation Hub, a consortium formed by Google and Microsoft specifically to source alternatives to diesel backup power, with the pitch vetted privately by senior industry advisors (including a former chairman of Vertiv's technology board and a former Microsoft data center technology executive) before hyperscalers would take it seriously. "It's rarely cold calls," Levy said of how deep tech actually reaches Google and Microsoft. "Without that, it's very, very difficult for people to take you seriously." Phinergy’s pitch for cleaner data centers is the start of the battle. Removing diesel noise and emissions from their footprint retires one legitimate grievance from a list that has grown to include broken trust, property values, and a broader unease about ceding land and resources to AI infrastructure. International polling on the same backlash lists the objections in similar order: water, energy, land use, noise, air pollution. But it still needs to overcome the lingering challenge of a lack of community consent. Clean power may be necessary to end the data center fight. On the evidence so far, it isn’t sufficient. You can learn more about data centers and how Phinergy can fix the bottleneck in the entire episode. [For now, here is a preview: The NIMBY problem with AI data centers, explained] Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

  3. Aug 20

    Beef’s price surge could give fake meat a second chance - #0096, Amos Golan

    I’ll admit it upfront: I’ve tried alternative meat on my own barbecue, and they’ve never been exactly a slam dunk for me. So when I sat down with the Chunk Foods founder and CEO Amos Golan for this latest episode, I wasn’t chasing a hype piece on the wonders of foodtech. I’ve written those stories before. What I wanted to know was whether the economics of fake meat had finally changed. Turns out there is a number that can make that argument: $6.83, the price of a pound of ground beef in the US as of July 2026. Beef steaks averaged $12.80 a pound back in May, up 16% year-on-year; the national cattle herd is sitting at its smallest size in 75 years. These Bureau of Labor Statistics numbers show a worrying trend for families and young people seeking affordable protein sources. Chunk offers clean-label, plant-based whole cuts that look (and cook) just like beef. And today’s price rises may be a way for the fake meat industry to undergo somewhat of a comeback. Golan has been watching this trend as closely as I have. “You don’t need to just talk about the need for the price of [fake] meat to go down,” I said to him. “You can also talk about the price of meat going up.” His answer: “Exactly.” He’d already walked me through the math before I said it. “Ground beef in the US used to cost $4 [per pound]. Now it’s $5, $5.36. A steak is $10 to $20 a pound.” That was true when we recorded this episode in June, but beef has kept climbing since, which is, for those of us doing the weekly shop, the whole point of his pitch. Chunk’s bet was never to compete with beef on ideology. People like me who genuinely like eating meat aren't suddenly going to stop because someone tells us it's better for the planet. “The experience needs to be good enough. The price needs to be good enough, ideally cheaper than meat,” he added. He was blunt that this is a demographic shift, not a moral one. “People are less altruistic, I’d say, at least externally, in how they talk about the food they consume.” Ultimately, beef isn’t getting cheaper anytime soon. Forecasts put 2026 beef price increases as high as 18%, and analysts aren’t projecting relief into 2027. Chunk doesn’t need to win me over on taste alone. It needs the gap between $6.83 and its own shelf price to keep doing the argument for it. It might be time that the alternative meat market comes back for seconds. And those at the dinner table may finally be ready for what’s on the menu. [PREVIEW: Rising beef prices are doing Chunk Foods' marketing for them] The Spiro Circle is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

  4. Aug 16

    AI is changing what venture capitalists actually do - #0095, Arik Kleinstein & Amit Spitzer

    Glilot Capital’s internal AI agent has a name and a full-time job - Elliot. It reads deal memos, surfaces founder meeting summaries, coordinates diligence advisors, and routes work across one of Israel’s most prominent VC funds. Amit Spitzer, Glilot’s CTO and CISO, built it largely on his own, without a dedicated budget, while running the fund’s security operations in parallel. “We need some super agents, some super tools, some ‘super employee’,” he told me. “That were able to connect to all the tools and all the processes and basically help streamline every manual work that used to be done up until that point.” Arik Kleinstein, Glilot’s co-founder and managing partner, added that before the agent existed, an investment decision required five to ten diligence calls conducted manually. Now, the firm can screen advisors, make contact, present a company, and schedule calls at a pace that would have been unimaginable three years ago. And since Glilot is a seed and early-stage investor, operating in a market where the window between a promising founder and a closed round can be very short. An ‘employee’ like Elliot can help VC funds find their next gold mine. Yet for all of its assistance, Kleinstein maintains that the agent cannot do the actual job. “If you invest very early, you invest basically in two things,” he said. “One, the team, and in their imagination. And AI is not a team, and AI doesn’t really have a good imagination.” The difference between what AI accelerates and what it cannot replace carries broader implications for how the industry should think about the technology it is rushing to adopt. Even I, as a writer, admit to using the technology in my work; transcriptions take seconds instead of hours, and I have tweaked my agents to be harsh in their review of my work before I submit to a (human) editor. It means I have more time for research and deeper conversation with my guests. In Glilot’s instance, the fund is as committed to AI as any in the market, and it evaluates every investment, in the words of managing partner Lior Litwak, “through a GenAI lens.” But Kleinstein and Spitzer make a sharp distinction between AI as infrastructure and AI as judgment. While AI in our workflows is indeed transformative, the ability to assess an unproven founder's leadership potential remains out of reach — at least for the investing Glilot does. “All the analytical part, to look at the technology, to look at the markets, to look at the products, all the checklist that every VC is doing… that can be significantly augmented with AI,” Kleinstein said. “But to assess the quality, the leadership, the ability of a founder, many times a first-time founder, never done it before, to actually build a team, that’s something where AI just cannot help you.” Spitzer adds another dimension to this argument. Describing his CISO position as “part of my soul, not just my experience,” he stated that the people who get the most out of Elliot will not necessarily be the most technical members of the team. They will be the ones who know what to ask, and how. “You still need the experience of the person,” he said. “Because now you need to know what to ask the AI, how to ask it, how to navigate in the path of AI. And that skill is important with AI and before AI, but now it’s making it even more critical.” That idea of “tribal knowledge” inside an organization or team to carry the qualities needed to thrive in the AI era was discussed in a previous episode of The Spiro Circle. AI may have access to an organization's information, but it doesn't automatically understand which pieces of that information matter, or spot what an experienced human employee would notice that isn't written down. This reframes the debate about AI and employment and the fear that it will “take our jobs”. Currently, it appears that there will be a big shift in which part of a job it takes, with a recent IIA/Zvriran study on Startup Nation suggesting that while AI isn’t the primary reason companies are reducing their headcounts, the technology is cited by 10% of companies as the cause of hiring pauses - a threefold increase from six months ago. In Glilot’s case, Elliot absorbs the data-gathering, the scheduling, the pattern-matching across thousands of founder meetings. What it leaves behind is soft skills, such as the ability to sit across a table from someone who has never built a company before, and decide whether to bet on them. “The emotional part, the charisma, that’s especially important if you’re a very early-stage investor,” Kleinstein concluded. “That’s much more important than any data I can crunch.” [Watch a 5-minute preview: AI can do the diligence. But can it pick the founder?] The Spiro Circle is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

    AI is changing what venture capitalists actually do - #0095, Arik Kleinstein & Amit Spitzer

  5. Aug 13

    This AWS product leader couldn't install his own product. So he built a $42m company - #0094, Gal Ordo

    The week Gal Ordo joined Amazon Web Services as the Product Leader for AWS Security Hub, he did something his colleagues thought was unnecessary. Instead of using the internal templates that AWS provided to get the product up and running, he insisted on installing it from scratch the way a customer would - no shortcuts or help from the team that built it. But then he said it took him four to five days. “It was so hard for me to install,” said the co-founder and CPO of Native Security. “And I am within AWS! I’m the product leader for that. What does it mean for a customer going in the first time trying to use that? At best, they give up; at worst, they misconfigure it, and then they don’t have active security coverage.” That initial moment planted the first seed. But the second came a month later, when Ordo attended his first Executive Briefing Center session on behalf of Amazon. There, a room of executives from Fortune 100 and Fortune 50 companies had one message for the young product leader sitting across from them: “Why are you showing us the problem after it happens? Why can’t we just prevent it?” “I remember them telling me, ‘Why do you even allow me to get to that place? Why don’t you just give me the knob to say this can never happen in the first place?’” Ordo recalled. It was those two experiences, operating a product too complex for its own builders to operate, and a customer too exhausted to keep reacting, that became the founding logic of Native Security. The Tel Aviv-based cloud security startup emerged from stealth in March 2026 with an official $42 million in funding (he says they have already secured more, up to $55 million), and a collection of Fortune 100 customers already running its platform in production. According to industry research, 80% of cloud breaches stem from misconfigurations — resources left exposed, permissions set too wide, settings that drifted after an engineer’s late-night change. Among companies that use multiple cloud providers, only 33% have a unified security strategy across them. Ordo’s argument to me is that the tools to close that gap have always existed inside AWS, Azure, Google Cloud, and Oracle - but enterprises cannot operationalize them at scale. Native’s answer is what Ordo calls a control plane, a platform that lets security leaders specify an outcome in plain language, such as: “My sensitive data should never be exposed to the internet.” It then translates it into enforceable technical controls across all four major cloud providers simultaneously, using those providers’ own native capabilities rather than adding another external layer. Before any policy goes live, the platform simulates its impact by surfacing which services might break, or which cross-cloud dependencies might be disrupted, so security teams can act without fear of taking down production. “The building blocks are there, they’re strong, they’re powerful,” Ordo said. “But they’re hard for customers to use.” Ordo co-founded the company with Amit Megiddo, CEO, who led Amazon GuardDuty, and Eyal Faingold, CTO, who served as VP of Cloud Security Products at Check Point. Between them, the three founders have shipped security products used by tens of thousands of enterprise customers globally. The initial $31 million Series A was led by Ballistic Ventures, whose roster includes Phil Venables, former CISO of Google Cloud. He joined the round and, later, the board, even calling Native’s approach “the next big evolution in cloud security.” The company currently employs around 50 people across Tel Aviv and the United States, drawing talent from IDF cyber units, Palo Alto Networks, Wiz, and CyberArk, with a target of 90 by the end of 2026. The founding question was whether the knowledge they accumulated inside those organizations could be turned into something different. Notably, knowledge of where the tools broke down, where customers gave up, and where the cycle of detect-and-react became self-perpetuating. “There is a reason this hasn’t been done before,” he concluded. “It’s incredibly difficult to achieve. The technical problems we’re solving are very hard.” [5-MINS PREVIEW: The founding story of Native Security] The Spiro Circle is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

  6. Aug 9

    The Depth Premium: Why Deep Thinking is Becoming Rare in the AI Era - #0093, Yuval Ariav

    Most VCs will tell you they invest in people. Push them further, and you’ll hear the same formula of exceptional team, large market, and right timing. It is recited so often it has become meaningless. But Yuval Ariav, Founder and Managing Partner of Symbol, doesn’t give me that answer. Ask him what he looks for in a founder, and he’ll acknowledge that integrity and grit matter, but then he sets that all aside. “If I had to put one overarching theme for us, it’s depth,” he told me. “We like to see that founders went to the validation threshold the capital market requires — and then way beyond it. Because what that tells us is that they are really interested in the problem, that they really understand it.” Much of the theme of today’s conversation is about depth, and how to avoid “non-deep” thinking (I try to avoid the term “shallow”). For Ariav, the ability to go deep is the willingness to go so far into a problem that you exit the comfortable zone of apparent mastery and enter the uncomfortable zone of knowing how much you don’t know. “We like to see people whose level of expertise forces them to say, on some things, ‘we don’t know.’ Because that’s how you really know they know their stuff.” Symbol is a $50 million pre-seed and seed fund Ariav co-manages with Racheli Kogan, and bets on founders working outside the mainstream of Israeli venture, in sectors the local capital community has traditionally dismissed. We spoke soon after Business Insider named Symbol to its 2026 Seed 100, the first time an Israeli fund has appeared on a list that includes Sam Altman, Accel, and Greylock. The ranking’s stated criteria, which highlighted those who identify technologies before they become mainstream categories, are basically Symbol’s entire thesis. The problem is that depth is vanishing There’s a paradox at the center of Ariav’s argument: That the quality he bets on is becoming scarcer precisely as building companies gets easier. Because of AI, he notes, “building products has never been easier, faster, cheaper.” When there are more founders, lower barriers to entry, and more buzz, the very environment that Symbol is making a contrarian bet on is becoming full of less intellectual effort. “The capacity for depth… it’s not just that you understand something deeply,” he said. “It’s that you are fine with sitting on your ass at home and spending six hours diving into god-awful McKinsey super boring reports to understand some fundamental truth. That is a skill set that is rapidly fading from the world.” Research found that average sustained attention on a digital screen dropped from 150 seconds in 2004 to 47 seconds by 2024. Ariav, who teaches a course at Columbia University on data, AI, and society, watches this in real time. “Our collective attention span is going way down,” he said. “At a time when the world is more complex than ever.” Contrarianism isn’t the answer Here is where Ariav diverges from the standard VC contrarian pitch. Being reflexively contrary, he argues, is just as lazy as following the consensus. “Being reflexively contrarian is also easy. You look at Twitter [X], and you just add ‘no’ in the beginning of whatever somebody says.” What Symbol looks for is different: founders who have gone deep enough to discover something the market hasn’t seen. “When you meet the best founders, at some point they will say something to the effect of: we’ve observed something the market doesn’t understand. At that point, they shine a spotlight on a hidden truth.” For Symbol, it is about finding the pre-consensus thinking across a world that is no longer operating in the very depths that depend on new discovery. And with a world that changes as AI becomes more embedded in our lives, the ability to think, explore, and innovate is becoming a commodity in and of itself. [Watch a preview: The "Depth" Problem: Why great tech founders are getting rarer] The Spiro Circle is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

    The Depth Premium: Why Deep Thinking is Becoming Rare in the AI Era - #0093, Yuval Ariav

  7. Aug 2

    "Love the chaos": What 22 years in the IDF taught one Israeli founder about leadership - #0092, Shahaf Galili

    In cybersecurity, hesitation can be the most expensive decision a company makes. Shahaf Galili knows this not as a management theory, but as a lived operational reality forged across 22 years running offensive cyber units inside the Israeli military. “You always need to make decisions when you don’t have all the information,” says Galili, co-founder and CEO of Mars Security, a Tel Aviv-based threat detection startup that raised $9 million in 2025. “The most dangerous thing to do — if you’re investigating a breach, if you’re conducting an offensive operation, if you’re trying to decide which product line to invest in — is to wait. Targets are moving and evolving. There’s a lot of chaos and multiple unknowns.” It is a philosophy shaped by his real-world experience in the Israel Defense Forces, confronting actual life-or-death consequences. Galili left the IDF at 39, relatively later than most who leave after their mandatory three-year commitment, which he considers an advantage. The extra years gave him something that fast-track civilian careers rarely produce: a visceral comfort with operating under conditions that would paralyze most executives. “The more chaos that you live through,” he said, “the better you will thrive in chaos.” That thesis now underlies how Galili runs his founding team and how he thinks organizations should respond to a security breach in progress. His core conviction is that an imperfect action consistently outperforms a perfect decision arrived at too late - or one not performed at all. “I believe that an action, even if it’s the wrong one, is always better than not acting,” he explained. “An action will help you understand reality. You need to act… and then have the flexibility to understand that you made a mistake and change.” I pointed out that there is something almost Shakespearean in how he thinks about cybersecurity. Hamlet, history’s most famous illustration of the cost of indecision, understood perfectly what needed to be done but died precisely because he couldn’t bring himself to do it. The play is a 400-year-old case study in strategic paralysis, and one that Galili would recognize immediately as a security failure as much as a human one. History, it turns out, doesn’t repeat itself - but we all know it can rhyme. Delay was Hamlet’s ‘fatal flaw’. In cybersecurity, it remains one of the most common that can still cost enterprises their data. This is not merely philosophical for Galili. The detection gap that Mars Security is built to close between the moment an attacker enters an organization, and the moment the organization realizes it is partly a technology problem and partly a mindset one. Security teams have been conditioned to gather more data before acting. Attackers, meanwhile, are moving across identities, cloud environments, SaaS platforms, and corporate networks in hours, not days. “You need to be good all the time,” Galili said. “The attacker has one advantage: he has the initiative. If you take this from him and start being proactive, looking all the time at how they’re evolving, they don’t have a chance.” The best piece of advice he ever received from a commanding officer? He doesn’t hesitate: “Love the chaos.” The ability to embrace chaos in 2026 is as applicable to building a startup as it was to running operations in the years before - even if contexts and technologies evolve. And the leaders who thrive are never the ones who waited for more certainty before moving. They’re the ones who always kept moving. The Spiro Circle is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

    "Love the chaos": What 22 years in the IDF taught one Israeli founder about leadership - #0092, Shahaf Galili

  8. Jul 30

    Find Your "Mona Lisa" Before the Hackers Do - #0091, Toni Samson

    While I was recording an episode with Toni Samson, co-founder and CEO of Arte Security, she told me it was important for companies and CISOs to “find your Mona Lisas.” It made me remember how a few thousand kilometers away, the actual home of the actual Mona Lisa had learned that exact lesson the hard way. Last October, thieves walked out of the Louvre with crown jewels worth more than $100 million. French investigators later found that only one of the two cameras covering the break-in point was even working, and staff didn’t have enough screens to watch the footage that did exist. The whole operation lasted minutes. Imagine that: The Louvre, home to the most famous painting on earth, couldn’t tell you in real time what was happening to the jewels twenty feet away. It didn’t know where its own “Mona Lisa” was, so to speak. And a few days ago its gallery finally reopened - this time, without the stolen jewels. That’s the trap Toni was warning me about, except she wasn’t talking about paintings. Her metaphor was directed at CISOs who need to know the most important assets in their enterprise, and make sure those are more protected than just applying blanket protection over everything. “Find your Mona Lisas,” she said. “This is the most important. You will not be able to close everything. It’s too much. It will never be fast enough.” The value of each asset varies by company. A shoe manufacturer’s factory floor matters more than its HR files. A bank’s Mona Lisa is the data itself, sitting in very specific places. “The question now is: How can I protect my most critical things? [Because] not everything is the Mona Lisa,” she said. “Not everything needs to be protected the same.” This is where Arte’s own work gets specific. The company helps enterprises identify what parts of their data require more attention (and protection) than others. It then specializes and tailor-makes a solution that helps them protect their Mona Lisas from theft or hacking. The company was founded with co-founder and CTO Asaf Ohayon at the end of 2025, and Toni herself comes from a background in the Israeli Ministry of Defense as Director of Critical Infrastructure & Data Center Cybersecurity. Another example may be a hyperscale AI data center, where its Mona Lisa isn’t necessarily a database. It might be the chiller controller. Bad actors wouldn’t even need to breach a firewall to take an AI cluster offline. All they would need to do is make the room too hot to run. This sounds obvious until you actually try to do it. Security researchers estimate that roughly a third of large businesses can see less than three-quarters of their own assets at any given time: Think of it as the digital equivalent of a museum that isn’t sure how many rooms it has, let alone what’s in them. I asked her to help me quantify it: how do you actually know which door is the one with the painting behind it? To distinguish between the Mona Lisas and what I called “The James Spiro Original Scribble”. Her answer was to identify what you’d protect first if you could only protect one thing, and build outward from there. “Make sure your Mona Lisa is protected,” she said, “and put it as number one priority.” Every laptop or every forgotten API endpoint is indeed an attack surface or entry point. And for a long time, the instinct in cybersecurity has always been to try to lock all of them at once. But Toni’s point is that this instinct is now outdated, because when attackers can use AI to move at machine speed, treating every asset as equally precious means treating none of them as precious enough. The Louvre is now spending close to a billion euros to build the actual Mona Lisa her own dedicated room. Most businesses won’t get that budget. CISOs will have to actually know where their Mona Lisa hangs before someone else finds out. [Watch a preview: “Not everything is the Mona Lisa” — Cybersecurity priorities, explained] Get full access to The Spiro Circle at www.thespirocircle.com/subscribe

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  • Creator
    James Spiro
  • Years Active
    2025 - 2026
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © James Spiro
  • Show Website
    The Spiro Circle